A few facts about your clothing at a glance...
On average, a piece of clothing is not worn more than 7 (!) times. Clothing is so cheap that we see and treat it as a disposable product. Only 15 years ago we bought 60% less clothes, and let me tell you something… clothes also last for less and less periods of time.
Of the 100 billion items of clothing produced every year, the majority end up in landfills or incinerators within a year. More than half of this is returned and/or unsold clothing. The fashion industry is thus responsible for 10% of all CO2 emissions worldwide.
The production conditions under which clothing is made are often degrading. The working conditions are inhumane with a miserable salary and working weeks of 60 to 90 hours. In Ethiopia, the minimum wage for garment workers is less than 1 euro per day. A shocking fact that we are hardly aware of. We are not there yet... women in these areas are often paid 10 to 40% less than men. An unfair distribution of an unfair salary.
How do we, WEARe MNDAY, look at slow fashion?
Slow fashion is a concept that is constantly evolving and can be interpreted in many ways. WEARe MNDAY, sees slow fashion as a conscious way of dealing with and taking care of (your) clothes. It is timeless and of good quality, with environmentally friendly production processes and fair prices for all parties involved.
And now for the human side of what slow fashion is to us...
Slow fashion is clothing that is more than a 'piece of an outfit'. It is an item that suits you as a person, your standards and values and your view on our world. By being involved with the clothes you wear, you create a form of emotional permanence. We believe that involvement with an item ensures that you wear it more often and thus contribute to a better world in a new way. WEARe A STATEMENT, WEARe MNDAY.
Okay, so what is fast fashion then?
Fast fashion is characterized by low prices, collections that follow each other in quick succession and fleeting trends. The fast fashion production process is often not very transparent, does not have a fair (financial) division among the parties involved and is not environmentally friendly.
WEARe MNDAY strives to...
make fair and responsible choices.
be transparent about our production processes.
develop timeless collections of good quality.
make you think.
set a good example.